Even though
the heydays of blogging are behind us, businesses still have a lot to gain from
publishing regularly on their websites or blogs. Here are the top tree reasons
businesses should blog:
Blogs Drive Traffic to Your Website
There are
several ways to bring more people to your website. You can pay an exorbitant
amount on email lists, you can purchase ads on search engines, or you can use
any of the black hat (illegal) techniques. They may bring results in the
short run, but you risk getting banned on Google and spoiling your brand’s
reputation. Regular blogging is a safer and long-term way to direct traffic to
your website. And it blogging does not go against social media. You can write
posts and later share them on Facebook, Google Plus, and other social media platforms.
Blogs Build
Authority
A common
thread uniting the best blogs is that they are informative. They answer
questions, at least the common ones, that leads and customers have. If you are
blogging regularly and create content that your leads and customers have
helpful, you will build an authority in your market and this will show up in
your sales reports. Even slightly informative blogs can go a long way in making
your an authority in the eyes of potential and existing customers.
Blogs are a
Long-term Strategy
Create a
blog today and it will continue to drive traffic for years - as long as your
blog is alive and functioning. This is in stark contrast to social media posts
where immediately matters. Businesses can use blogs as a long-term traffic
strategy.
Authority
and long-term traffic are the main reasons every business should have a blog.
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